By Dr. Larry Pfaff
Employers today are faced with the difficult problem of finding the best
qualified employees among the many job applicants. In addition, hiring is
typically one of the most dreaded duties of managers and business owners
(surpassed only by their dread for disciplining employees). Many managers,
even experienced ones, struggle with the hiring process.
Hiring an employee is always a gamble. You can
never know the outcome of your decision until actual on-the-job performance
occurs. However, you can increase your probability of hiring more
qualified people by improving the process you use. Hiring is a high stakes
game of chance. You need to be prepared to make sure you have the odds on
your side. Think of it this way:
Selection is a game of chance.
Smart employers know how to play the game
by using a legal, systematic process to
maximize their potential for success.
Most managers do not take the hiring process as seriously as they should.
Proper hiring not only gets a good person on the job, but it helps avoid
disciplinary problems down the road. Hiring the wrong person is a costly
mistake. A large Midwest bank estimated the average minimum cost
for hiring each teller to be $2,400. This figure reflects only direct
hiring costs for an entry-level position. It does not include training
or any indirect costs. The cost goes up significantly for higher-level
positions.
Your organization has a lot at stake, which is why good selection is
vital to your success. Hiring is perhaps one of the most important and
least attended to tasks of management. The hiring process has four steps:
1) Defining the job; 2) Recruiting candidates; 3) Initial candidate
screening; and, 4) The interview.
Defining the Job
By defining the job you focus your efforts on gathering information on
specific, job-related skills. Think of the skills, knowledge and abilities
as essential tools needed to perform each particular job. The easiest way to
gather this information quickly is to use the job description (if you have
one). If the job description is out of date or one doesn't exist, gather
information from observations of current good performers. If it is
a new job, develop a list of the anticipated duties and the requirements
for performing them. Make sure that you are identifying the skills,
knowledge, and/or abilities that are essential to the effective performance
of the job and not personality characteristics. Unfortunately,
some job descriptions focus only on duties and are not skill oriented and
therefore are of little use in hiring. In those cases you will need to
develop a list of skills. It is helpful to ask the question,
"What does a person need to do to perform the duties of this job?"
Defining the job is the critical first step in finding good
employees. If done poorly, it will negatively affect the rest of the
process. Without a clear job definition, recruitment, pre-screening, and
all other steps in the process will suffer. Unfortunately, many companies
do not clearly define a job before proceeding with the rest of the process
and it results in problems later.
Recruiting Candidates
Most organizations think of recruiting as simply placing advertisements
in the "Help Wanted" section of the Classifieds. It should be more
than that, especially in today's employment market. Start with the Job
Definition. Any advertising you do must accurately convey what you need
in the position. Think of advertising as both a recruiting and a screening
device. You want your advertisement to attract good candidates and
discourage unsuitable candidates. It should clearly describe the job.
If it hides information about the job, high turnover may result. Although
advertising is important (especially internet advertising), your recruiting
efforts should go beyond advertising for one simple reason: many good
workers are not reading the help wanted ads.
So, you need to find ways to attract workers other than advertising.
This is where it pays to be creative. Talk to your current workers,
to see if they know of good employees at other companies. I know of
several companies that will pay workers a bonus for recruiting employees
who are hired and successful on the job. Bonuses should not be paid
until the person has a satisfactory employment record. That means that
employees will help find people who have a high probability of success.
If appropriate, use your best customers to help you recruit. I know of a
company that pays customers a fee for helping find a successful employee.
The fee is given as a discount on their products. Also inform friends
and business associates of openings that are available at your company.
Initial Screening
Once you have obtained applications or resumes for the position you can
begin to take some meaningful action to narrow the pool. First, you need
to decide what information you can obtain from the application or resume
that directly relates to the skills needed to do the job. Certain
skills/ knowledge/ abilities can be evaluated from the information on the
resume (i.e., knowledge of industry, education), while others are better
assessed during an interview (i.e., verbal communication, customer service
skills, and product knowledge.)
Here are some suggestions on how to read a resume or job application:
- Proceed with Caution - Remember that a resume is a marketing piece.
It includes only the information the applicant wants to tell you. Be
cautious, yet understand the resume is also valuable in providing a base from
which to gather preliminary information about the candidate.
- Look for documentation - Try to find documented examples of work
experience, knowledge or training to justify the abilities the candidate
is claiming. For example, if the person claims to be good
with people and have excellent math skills, you may look for customer
service-related experience and extra schooling or classes in math.
- Watch for Red flags - Examples of red flags include gaps in employment,
vague job descriptions or employment periods. These should be noted as
areas to probe in the interview. Do not make inferences or judgments from the
red flags until you have checked them out.
- Stick to the facts - In reading the resume search for, document, and
validate the facts. Many employers rely too heavily on hunches,
which may be unpredictable, biased and inaccurate.
The Interview
Make sure that you prepare for the hiring interview by developing your
list of questions in advance. This means that you will go into the
interview with a written "interview guide." This is simply a
document that will guide you through the entire interview session. You may
want to choose areas to probe from each candidate's resume (red flags
mentioned above.) You will also need to decide what to tell applicants
about the job and your organization. Enter all of this information on
the interview guide.
To increase the odds of making the right hiring selection, I recommend using
behavior-based questions. In this approach questions are asked to get at
specific past behaviors that are directly related to the skills necessary
for the job. You want to avoid hiring people based on one’s gut feeling - the
practice known as "I know a good one when I see one."
In writing questions, hypothetical is out, reality is in. For example,
rather than asking, "What would you do if..." you should ask,
"Tell me about a time when..." Just because a candidate can
give the right hypothetical answer doesn’t mean that they will be able
to perform. Judge their answers based on their actual experience and
how that experience fits your organization.
Ask the questions as they are written on your interview guide. You
should ask each candidate the same interview questions and record their
answers on the interview guide. This will provide consistency across
interviews and allow better direct comparison of candidates.
As important as it is to ask the right questions, it is equally important
to avoid the wrong ones. Some questions are illegal. Most people know
better than to ask questions about age, marital status, children,
disabilities, religion, race and national origin. If you aren’t
familiar with these areas talk to your legal counsel or your state’s employment
agency. Other questions are a waste of time and prompt applicants to give
vague, nonspecific answers or information that isn’t relevant to a
candidate's skills or background. For example, "Tell me about
yourself" is too open-ended and not directly connected to the job.
Also, the old favorite, "Tell me your three strengths and three
weaknesses" usually does not provide you with specific enough
information to be helpful to you.
As you take notes on your interview guide, listen for the actual work the
candidate has performed. Ask follow-up questions to fill any gaps in their
answer.
Remember, the selection process, including the interview, is most
effective when it is structured, well planned, and based on the needed
skills/knowledge/abilities for a particular job. Selecting the
most appropriate, most qualified candidates to add to your workforce can save
you a great deal of time, energy and resources. And always remember: when
in doubt, check with your own legal counsel.
Finally, do not rush the process. You must be patient. A hasty decision
increases the possibility of future problems.
A good source for behavior-based interview guides is
www.selectpro.net. It allows for the
quick creation of job-related interview guides that follow the rules presented
in this article.
Please send any comments, questions or suggestions to Dr. Pfaff at
larrypfaff@selectpro.net.
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